About Us

Noble Iron’s mission is to make rental asset management easy and instant. We innovate solutions that empower customers to manage and grow their business through software and technology platforms.

Our vision is to be an organization that meaningfully contributes toward building a more passionate, ethical and generative world.

Noble Iron’s 10 Core Values

Excellence

We value excellence in everything we do, and perform all our tasks to the best of our abilities to achieve the highest quality outcome.

Integrity

We value the highest level of integrity, honesty and respect in how we conduct business and treat others. We value accountability, and stand by our commitments to customers, partners and other members of Noble Iron. We value open and honest communication with one another, our customers and our business partners.

Teamwork

We value working as a team and believe that we succeed or fail as a team. We value cooperation in achieving our mutual goals, and we value urgency and initiative in moving our business forward across all functions. We value the opinions of others and can disagree with one another without taking offense. We value helping others, and asking for help.

Customer Satisfaction

We value the success of our customers and measure our success through theirs. We value our customers’ satisfaction and strive for 100% of our customers to be happy, referenceable and lifelong partners with Noble Iron.

Courage

We value courage to tackle scary challenges and are not afraid of failure in pursuit of those challenges. We value persistence in continuing to strive for success, in spite of setbacks and roadblocks.

Humility

We believe that everyone you will ever meet knows something you don’t. We believe there is no excuse for arrogance. Ever.

Lifelong Learning

We believe in a Growth Mindset, and that abilities and talents can be developed over time through learning, experience, mentorship and persistence.

Curiosity

We believe in asking questions. We believe there are no dumb questions.

Embracing Creativity & Driving Change

We value innovation, open-mindedness, finding new ways to do things by thinking out of the box, generating different ideas and inventing new technologies.

Fun

We believe in having fun, every day at the very least.

Excellence

We value excellence in everything we do, and perform all our tasks to the best of our abilities to achieve the highest quality outcome.

Integrity

We value the highest level of integrity, honesty and respect in how we conduct business and treat others. We value accountability, and stand by our commitments to customers, partners and other members of Noble Iron. We value open and honest communication with one another, our customers and our business partners.

Teamwork

We value working as a team and believe that we succeed or fail as a team. We value cooperation in achieving our mutual goals, and we value urgency and initiative in moving our business forward across all functions. We value the opinions of others and can disagree with one another without taking offense. We value helping others, and asking for help.

Customer Satisfaction

We value the success of our customers and measure our success through theirs. We value our customers’ satisfaction and strive for 100% of our customers to be happy, referenceable and lifelong partners with Noble Iron.

Courage

We value courage to tackle scary challenges and are not afraid of failure in pursuit of those challenges. We value persistence in continuing to strive for success, in spite of setbacks and roadblocks.

Humility

We believe that everyone you will ever meet knows something you don’t. We believe there is no excuse for arrogance. Ever.

Lifelong Learning

We believe in a Growth Mindset, and that abilities and talents can be developed over time through learning, experience, mentorship and persistence.

Curiosity

We believe in asking questions. We believe there are no dumb questions.

Embracing Creativity & Driving Change

We value innovation, open-mindedness, finding new ways to do things by thinking out of the box, generating different ideas and inventing new technologies.

Fun

We believe in having fun, every day at the very least.

Board of Directors

Nabil Kassam

Founder & CEO

Nabil is Founder & Executive Chairman of Noble Iron, Inc. He has also served as Managing Director of Zynik Capital Corporation, an investment and venture capital firm. Nabil’s prior work includes consulting at Booz & Company, Katzenbach Partners and Ernst & Young. Nabil holds his undergraduate degree from Harvard University and an MBA from the Stanford Graduate School of Business.

Malcolm Hunter

Malcolm Hunter is an Owner and is President & Chief Operating Officer of Deeley Harley-Davidson Canada, the exclusive Canadian distributor of Harley-Davidson motorcycles, branded products and services. Malcolm also sits on a number of committees with the Harley-Davidson Motor Company. He is a graduate of the Simon Fraser University Economics and Commerce Department, the Queen’s University Executive MBA Program, and the Wharton School of Business Advanced Management Program.

Aly G. Mawji

Aly is a Chartered Professional Accountant involved in commercial real estate management and development. His career experience includes audit and consulting services at Pricewaterhouse Coopers and marketing management at Art.com, the world’s largest retailer of posters and art prints.Aly is a graduate of the Richard Ivey School of Business at the University of Western Ontario.

William Palmer

William is Managing Partner of TNV Partners, an investment and real estate development company. William was the founder of Access Storage Solutions, one of Europe’s largest self-storage companies with over 60 locations in England, France and Germany. William is also an active angel and fine art investor. He holds a BA from Yale University and an MBA from Harvard Business School.

Paul Strachman

Paul Strachman is an Entrepreneur and Investor, currently serving as a Partner at the early-stage VC company Red Sea Ventures.  Paul also serves a strategic advisor to several startups as well as mature companies such as Equinox Holdings. He holds a MSc Engineering from ENPC Engineering School in France, a MSc in Finance from London School of Economics as well as an MBA from Stanford Business School.

Mary Van Santvoort

Mary Van Santvoort is a CPA and CA with over 25 years experience in Senior and Executive Financial positions in the manufacturing sector focusing primarily in the automotive parts and tooling industry. She is currently CFO for Zynik Capital Corporation’s Automotive Group. She holds a Honours Bachelor of Business Administration majoring in Accounting from Brock University where she was awarded the Vice Chancellors medal as top graduating and Chartered Accountant designation from the Canadian Institute of Chartered Accountants, first decile in Canada.